Meet The Dream Team
Get to know the faces behind the brand — a dedicated crew passionate about revolutionizing pool maintenance, and the driving force behind your crystal-clear pool.
Michael Kaufman
The founder — and originator of the customer-first standard the whole company is built on.
“If I’m going to sell a product or offer a service, I’m going to offer the best option that exists on the market. I never wanted to be a ‘me too’ company.”
What Makes ProTuff Different?
I’ve spent my entire adult life in business for myself, always trying to provide the best product and/or service I could possibly offer to my customers. Back in ’94 (while in college), I was running a lawncare business. A couple of years later (still in college), I began selling high-ticket, ultra-premium consumer products before ecommerce became ‘cool.’
Ultimately, I felt that if I was going to sell a product or offer a service, I would offer the best option that existed on the market. I never wanted to be a “me too” company. For instance, in my lawncare business, I was always careful not to overbook. That way, I could take my time to do the job right, never cutting corners. Moreover, when it rained, I could actually wait to cut lawns till they dried out — which is MUCH better for the grass.
My competitors mowed in the rain. They had no choice. They had too many customers not to. That also meant that their customers’ lawns always had more problems than my customers’ lawns.
That customer-centric philosophy has carried over into my online businesses. We don’t sell cheap products and I don’t take shortcuts. True to my vision: if we offer a product, it’s the best out there. And if we say it has a lifetime warranty, we’re not going to mess with fine print. If you need a replacement, we’ll send it, and YOU are the one that decides if you “need” it. Not us.
Bottom line: we’re going to treat you better than any other company has ever treated you, and that’s how we know you’re going to purchase every single product we sell…eventually. It just won’t make sense to buy from anyone else.
“Quality Counts. Clients Matter.”
Four Things We Don't Compromise
Pro-Grade, Always
Commercial-standard materials and tolerances on every tool — whether it’s headed for a route or a backyard. We don’t make a ‘consumer’ version that quietly cuts corners.
Repairable By Design
Rims, bags, handles, and locking mechanisms all swap out in minutes. A single worn part should never mean throwing away a good tool. Modular is cheaper for you and better for the planet.
Backed Without Limit
The 490 Promise is unconditional and unlimited, for life. No questions, no gotchas, no matter what and no matter when — the strongest warranty in the category, on purpose.
TRADITIONAL AMERICAN STANDARDS
Designed and built the way tools USED to be, to a standard we can stand behind and support directly. Talk to people who actually know the products.
12 Years, One Standard
An Industry First
We launched the industry’s first lifetime-warranty pool net — built to a commercial standard from day one.
ProTuff Lock-Right Pole
Our Lock-Right telescoping pole brought a genuinely secure, no-slip locking mechanism to the category.
Modular Pool Brush
The ProTuff Modular Pool Brush — wear parts that swap out in minutes instead of replacing the whole tool.
Modular Pool Net
We brought the same modular, EZ-Replace design to our pool nets.
First Trade Show + Poolympics
We introduced our modular tools to the pro market at our first trade show — and launched our “Poolympics” competition, showing how easy parts swaps could be.
The 490 Promise
Our unlimited, unconditional lifetime warranty was formally renamed “The 490 Promise” to reflect our core belief that "forgiveness" should be unconditional.
Pool Profit Pros Launches
We released the Pool Profit Pros podcast and training course for pool professionals.
Meet The Crew
The team behind every tool, every order, and every claim — here to make your experience exceptional.
Matt Atkins
With over a decade of experience building and scaling e-commerce and CPG brands, I bring a blend of strategic insight and hands-on expertise to ProTuff. As a seasoned Brand Strategist, I have a proven track record of leveraging high-impact digital strategies to drive growth and maximize customer engagement. At ProTuff, I focus on strengthening brand performance and exploring innovative ways to grow the customer base.
Pam White
I have been part of the ProTuff team since 2019. Prior to joining, I was in the manufacturing/import business and was also highly involved in customer service and sales. Working with ProTuff has been so rewarding as we make a high-quality product that I feel confident to represent. It is also refreshing to work for a company that focuses on running a business with honesty and integrity.
Andres Lopez
My career at ProTuff has been an incredible experience. Knowing that we deliver high-quality products backed by a lifetime guarantee makes my job truly rewarding. I’ve worked in various industries with many great leaders, but the values and culture at ProTuff are unmatched. We prioritize people and are constantly driven to enhance our tools.
Jais Jacob
I have worked at ProTuff for over 6 years and have loved every moment. Having always been interested in working towards really satisfied customers, ProTuff has given me the opportunity to excel. The company truly believes the satisfaction of the customer is paramount — it makes my job so much easier, with customers always coming back happy. When I’m not solving problems for ProTuff customers, my time goes into running behind my 5-year-old daughter — keeping her satisfied is a far bigger battle! Do reach out if you need support. Always happy to help!
Adnan Pangandaman
My focus at ProTuff is to ensure our brand exceeds traditional success metrics — measured not just by sales but by the quality of our products and the satisfaction of our customers. I develop, monitor, and interpret the key indicators that align with our core values. Working here feels like being part of a close-knit, dedicated group constantly focused on improvement and innovation.
Jose Pempil
At ProTuff, I’ve quickly come to see how much the company values making things simple for customers. Customer service isn’t just about solving problems — it’s about making every interaction simple, clear, and stress-free. My goal is to ensure every customer feels valued and supported, knowing they can always count on us. With patience, understanding, and consistent support, I strive to build trust.
“I could not be more proud of the team working on your behalf. Every last one of them fully embraces our ‘Quality Counts. Clients Matter’ motto. From product quality to service excellence, we are going to wow you at every step. Give us a chance. We won’t let you down. These people are the best!”
Have a question? Drop us a line — we’ll do our best to answer it.